What is bounce for me?

Bounce is a term used in the context of email marketing that refers to an email that is returned to the sender without being delivered to the recipient. There are two types of bounces: hard bounces and soft bounces.

Hard bounces occur when an email is returned to the sender because the email address is invalid or no longer exists. This may happen when the recipient has closed their email account or when the email address was mistyped.

Soft bounces refer to emails that are temporarily undeliverable. This can happen when the recipient's mailbox is full, the email server is down, or there is a technical issue with the email.

It's important for email marketers to monitor bounce rates as high bounce rates can negatively impact their email deliverability and sender reputation. The higher the bounce rate, the more likely emails will be flagged as spam or blocked by email providers.